Baker Dillon Group

President

Karena Dillon possesses a distinguished retail marketing career in the personal skin care industry. For Focus 21, manufacturer of professional hair, skin and body products, Karena directed educational and point-of-sales product marketing. As a manager for the GAP personal care division, she played a key role in launching the new personal care line at the GAP worldwide flagship store in San Francisco. She also directed distribution and retail sales for Clinique, a division of Esteé Lauder. Her marketing background also includes skin care salon and restaurant development, food service management and business marketing consultation. Karena is actively involved with all agency clients. Her strategic market planning and trade show development have helped Agency clients earn numerous product recognitions and surpass sales goals. She is responsible for the development and implementation of plans, procedures and operational issues for Baker Dillon Group client projects. In addition to overseeing the entire client services department, she manages many of Agency’s key corporate clients. Karena is president of the Consultants Association for the Natural Products Industry (CANI), a non-profit group promoting marketing services to health and food manufacturers nationwide. A member of the Society of Cosmetic Chemists, Karena holds a Bachelor of Arts degree in health sciences from California State University, Fresno.

Senior Partner

With more than 25 years of creative management experience, Sheldon Baker has developed and directed a wide-range of corporate marketing programs, celebrity promotion and product branding. Originally launching the firm in 1986, he merged his firm with Karena Dillon, and formed the Baker Dillon Group. Previously, Sheldon was affiliated with several well-known marketing and retail sales organizations including Edelman Worldwide in San Francisco, and Montgomery Ward and CNA Insurance in Chicago, developing advertising and public relations strategies. As senior partner with the Baker Dillon Group, he has directed programs that have generated millions of dollars for agency clients. Sheldon holds a Bachelor of Arts degree in communications from Columbia College in Chicago, the premier marketing and arts educational institution in the U.S. Under his direction, the Agency has received top marketing communications awards from the Los Angeles Marketing Association, San Francisco Press Club, Peninsula Press Club and San Francisco Bay Area Publicity Club. He is past president of CANI and the San Francisco Bay Area Publicity Club.

Jeffrey Brewer
Lee McEachern
Jack Hubbard
Paul Paz y Miño
Richard Townsend
Michael Zap